Luke Bright
Google Ads Specialist · Founder, FireMyAgency.ai
I manage over £10 million in Google Ads spend every year. I've audited hundreds of accounts managed by other agencies. The pattern is always the same — businesses paying thousands a month for an agency that barely touches their account.
I built FireMyAgency to give every business owner the same visibility I have. No jargon. No sales pitch. Just the data.
I write about what I see: the red flags, the waste, the tactics agencies use to look busy while doing nothing. If you're paying someone to manage your Google Ads, these articles are for you.
Articles by Luke
7 Red Flags Your Google Ads Agency Is Doing Nothing
Paying thousands a month for Google Ads management? Here are 7 warning signs your agency isn't actually doing any work — and how to check.
How to Audit Your Google Ads Agency (Step-by-Step)
A practical guide to checking what your Google Ads agency has actually been doing. Export your change history, analyse the data, and know the truth in minutes.
Google Ads Change History Explained
Your Google Ads Change History is the most underused tool in your account. Learn what it is, how to read it, and how to use it to hold your agency accountable.
Is Your Google Ads Agency Worth the Cost?
What should a Google Ads agency actually deliver at different fee tiers? Here's how to evaluate whether your agency management fee is money well spent.
Managing Google Ads Yourself vs Hiring an Agency
Should you manage Google Ads yourself or hire an agency? An honest breakdown of the pros, cons, time commitment, and costs of each approach.
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