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Launching March 2026

Your agency sent you a report. Did they actually do anything?

Connect your Google Ads account and we'll show you exactly how many changes your agency made — or didn't make — in the last 90 days.

Free forever. No credit card. Just the truth.

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The truth is coming.

6
Average changes per month across audited agencies
73%
Of "managed" accounts had zero changes in 30 days
£4,200
Average monthly fee for an agency making just 6 changes
Built by a team managing £10M+ in Google Ads annually
Google Ads Certified 100+ Audits Run

The Problem

You're paying thousands a month. What are you actually getting?

Sound Familiar?

How many red flags does your agency have?

Tick the ones that apply. Be honest.

0/6 red flags
Your agency might be doing fine. But wouldn't you rather know for sure?
Audit Your Agency Read more: 7 Red Flags Your Agency Is Doing Nothing →

How It Works

60 seconds. Read-only. Devastating.

1

Connect your account

One-click Google Ads connection. Read-only access — we can't change anything, only look.

2

We pull the receipts

We check every change made in your account over the last 90 days. Human vs automated, category by category.

3

See the truth

Get your Agency Activity Score — a clear, honest breakdown of what your agency actually did.

Your Report

This is what the truth looks like.

Agency Activity Score
Acme Digital Ltd
Needs Attention
7
changes in 90 days
Healthy accounts: 90–150+ changes
Bid adjustments
0
Negative keywords
1
Ad copy changes
3
Budget changes
2
Audience refinements
1
Extensions
0
Activity Timeline (12 weeks)
12w ago 6w ago Now

What You'll Discover

Everything hiding in your change history.

Total changes counted

Every modification in 30, 60, and 90 days — nothing missed.

Human vs automated

See which changes were made by your agency vs Google's auto-apply.

Category breakdown

Bids, keywords, ad copy, audiences, extensions — scored individually.

Activity timeline

Week-by-week chart showing when work actually happened.

Plain-English verdict

A clear, honest assessment based on your spend level and industry.

Industry benchmarks

How your agency's activity compares to what we see across 100+ audits.

Example Audit

See what a real audit uncovers.

This is a real audit from an account spending £18,000/month. Names have been changed.

Demo Report — Based on Real Audit Data

Agency Activity Report

Generated by FireMyAgency.ai

Monthly Spend £18,000
Industry Professional Services
Audit Period 90 days
Agency Tenure 14 months
32
out of 100

Agency Activity Score: 32/100

Your agency made 11 changes in 90 days. For an account spending £18,000/month, we'd expect ~300 changes over this period. This score is poor.

Score Breakdown

Change Volume
1/30
11 of ~300 expected changes
Category Coverage
13/25
3 of 6 core categories active
Consistency
8/20
5 of 13 weeks active
Human Changes
7/15
45% human-made
Change Quality
3/10
Mostly low-value changes (bids & settings)

Category Breakdown

Category Changes Status
Bid & Budget Adjustments4
Low
Keyword Additions / Removals2
Critical
Negative Keywords Added0
None
Ad Copy Changes1
Critical
Extensions & Assets0
None
Audience & Targeting0
None
Campaign Settings4
Low

Automated vs Human Changes

5
Human Changes (45%)
6
Google Auto-Applied (55%)

Over half of all "activity" was automated by Google, not your agency.

Activity Timeline (Weekly)

W1W2W3W4W5W6W7W8W9W10W11W12W13

Key Findings

  • ❌Zero negative keywords added in 90 days — irrelevant search terms are likely wasting your budget unchecked.
  • ❌Only 1 new ad was created in 90 days — your ads are going stale, reducing click-through rates and increasing costs.
  • ❌No audience adjustments in 90 days — your targeting hasn't been refined since the account was set up.
  • ❌No extensions or assets were updated — you're missing opportunities to improve ad visibility.
  • ⚠️6 of 11 changes were automated by Google — your agency may be relying on Google's auto-apply rather than making deliberate optimisations.
  • ⚠️73% of weeks had zero human activity — your account appears to be on autopilot.

Verdict

For an account spending £18,000/month, this level of activity is critically low. A well-managed account at this spend level should see around 300 optimisation actions over 90 days across multiple categories. This account received just 11 total changes, with only 5 made by a human. Zero negative keywords were added, meaning wasted spend on irrelevant searches isn't being controlled. Only one ad was tested in three months, meaning your messaging is going stale. This account shows signs of being significantly under-managed.

This is a demo. Want to see your numbers?

Request a Free Audit Upload Your Own Data

Early Audit Results

What our first audits uncovered.

3 changes

"We were paying £5,000 a month. Three changes in 90 days. Three. We had no idea until we saw the report."

— Marketing Director, E-commerce Brand

87% automated

"Turns out most of the 'optimisations' our agency claimed were just Google's auto-apply running in the background."

— Founder, B2B SaaS Company

£72k saved

"We switched agencies after seeing the score. The new one makes 40+ changes a month for the same budget. Completely different results."

— Head of Growth, Insurance Provider

The Real Cost

How much is your agency wasting?

Drag the slider to your monthly agency fee.

£4,000
Lazy agency
£667
per change (6/month)
Healthy agency
£100
per change (40/month)
You could be wasting up to
£40,800
per year on an underperforming agency

Free Audit

Request your agency audit.

We'll manually audit your Google Ads account and send you a full report within 48 hours. Completely free.

0 of 4 required
Find this in the top-right corner of your Google Ads dashboard.
100% confidential Report within 48 hours Completely free

Your audit is on its way.

We'll review your account and send your full Agency Activity Report within 48 hours. Check your inbox.

DIY Audit

Already have your data? Upload it.

Export your Google Ads Change History as a CSV and drop it here. We'll score it instantly — no account access needed.

Drop your CSV file here

or browse to upload

Accepts .csv files from Google Ads Change History export

Analysing your change history...

This takes just a few seconds

Reading file
Counting changes
Generating report

One quick question

This helps us calibrate your score to what's expected for your account size.

What's your approximate monthly ad spend?

How do I export my Change History?
  1. Log in to Google Ads at ads.google.com
  2. Click Tools & Settings (spanner icon) in the top menu
  3. Under "Troubleshooting", click Change History
  4. Set the date range to Last 90 days
  5. Click the Download button (arrow icon) and choose CSV
  6. Upload the downloaded file here

The Ugly Truth

Most agencies are coasting on your budget.

"We analysed 100+ Google Ads accounts managed by agencies. The average account had just 6 meaningful changes per month. Some had zero. The clients were paying £3,000–£15,000/month for management."

— FireMyAgency.ai Audit Data

A well-managed account spending £10k/month should see 30–50+ optimisation actions monthly. Bid adjustments. Negative keywords. New ad copy. Audience refinements. If your account is getting single digits — your agency isn't managing, they're babysitting.

Who Built This

I got tired of seeing businesses get ripped off.

LB

"I manage over £10 million in Google Ads spend every year. I've audited hundreds of accounts managed by other agencies. The pattern is always the same — businesses paying thousands a month for an agency that barely touches their account."

"I built FireMyAgency to give every business owner the same visibility I have. No jargon. No sales pitch. Just the data."

Luke Bright Google Ads Specialist · Founder, FireMyAgency.ai

Common Questions

Got questions? We've got answers.

Yes, forever. We make money by offering agency services to businesses who discover their current provider isn't pulling their weight — not by charging for audits. Your report is completely free with no strings attached.
Absolutely. We use read-only access to your Google Ads account. We can't change anything — no campaigns, no bids, no settings. We can only look at your change history. You can revoke access at any time.
No. We use read-only access to your Google Ads account directly. Your agency is never notified. This is between you and your data.
Works for anyone. Whether you've got an agency, a freelancer, an in-house team, or you're managing things yourself — you can see exactly how many optimisation changes are being made. It's a useful benchmark either way.
About 60 seconds. Connect your Google Ads account and we pull 90 days of change history instantly. No waiting, no manual setup — your Agency Activity Score is ready straight away.
Any deliberate optimisation action in your Google Ads account: bid adjustments, keyword additions or removals, negative keyword management, new ad copy, extension updates, audience refinements, budget changes, and campaign settings. We track what matters — the hands-on work that improves performance. Learn more →
Yes. If you have access to multiple Google Ads accounts (or manage accounts for different businesses), you can audit each one individually. Each account gets its own Agency Activity Score and report.
That's genuinely great news. A high Agency Activity Score means your agency is actively managing your account across multiple categories. You can use the report as validation that you're getting what you pay for. Not every agency is lazy — and now you have proof yours isn't.
The Agency Activity Score is based on objective data — the actual change history logged by Google Ads. We count real actions, separate human changes from automated ones, and benchmark against industry standards. It's not a subjective opinion — it's what the data shows. That said, quantity of changes isn't everything; we're building quality analysis into future versions. See our audit guide →

Stop Guessing

Find out what your agency actually did last month.

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