This helps us calibrate your score to what's expected for your account size.
What's your approximate monthly ad spend?
Common Questions
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Any deliberate optimisation action in your Google Ads account: bid adjustments, keyword additions or removals, negative keyword management, new ad copy, extension updates, audience refinements, budget changes, and campaign settings. We group changes that happen at the same timestamp by the same user — matching how Google Ads counts them in the dashboard. Read more →
Google Ads can auto-apply recommendations — changes made by Google's algorithm, not your agency. These include broadening match types, increasing bids, and adding keywords Google suggests. A well-managed account should show predominantly human-driven changes. If most changes are automated, your agency may be letting Google run your account on autopilot. Read more →
The Agency Activity Score is based on objective data from your Google Ads Change History. We use a 5-pillar rubric: change volume (30%), category coverage (25%), consistency (20%), human vs automated ratio (15%), and change quality (10%). The score is calibrated to your spend level. It's not a subjective opinion — it's what the data shows.
No problem. You can request a free concierge audit instead. We'll manually review your account and send you a full Agency Activity Report within 48 hours. All we need is your account details and we'll handle the rest.
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Want us to audit your account for you?
Our team will manually review your Google Ads account and send you a detailed report within 48 hours. Completely free.